I’m committing the deadliest of sins and double-posting today… I had a burst of inspiration earlier to post about #booksfortradeUK, and now I’ve just decided to join Armchair BEA. So I have no choice. Double posting it is!
Today’s topic is Social Media. I won’t lie – a big part of my day job is marketing and communications, so you’d think I’d have this part down, right? Hmm. Wrong. I spend a lot of time doing marketing, online marketing, digital marketing, etc. So when it comes to blogging, which is my hobby, I often find I just don’t have the energy to promote like crazy on social media.
I do have a Twitter, Facebook and Goodreads account, which are all updated pretty regularly. But I know if I wanted to I could probably do more. The thing is, I have a full time job, and a lot of the time I’m doing some sort of studying too, sometimes I even do a bit of freelancing (I manage about 5/6 business Facebook pages), and I need to actually fit in reading in order to blog about it, and then I have to actually do the blogging part. Occasionally, I even try to see my friends and family. Just so they know I’m still breathing.
After all of the above, keeping up-to-speed with social media for a hobby, can make it feel like a chore. I’ve never been fond of Twitter, I’ve always preferred Facebook. But a lot of Book Bloggers use Twitter, so I created an account. It’s really handy to get in touch with a specific blogger I want to chat to, and for putting out the odd update/crazy idea/rant. But I find the sheer number of updates to be impossible to keep up with!
As a marketer, I find Facebook to be better for one-to-one interaction. Yes, reaching your audience can take more work, but I find once you get there, the interactions tend to be more meaningful. With Twitter though, I can’t help but feel like I’m shouting into a void with 100,000,000 other voices shouting at the exact same time, hoping someone will hear me. That, and I never could communicate my point using 140 characters 😉
Check out my Amrchair BEA Introduction. Are you taking part in Armchair BEA? Link me up to your post!